Celebrating the best of the brand through basketball and culture, from paris to the world.
8 Global Athletes (including Michael Jordan)
We wanted to celebrate the brand across all its dimensions by launching 2 residencies and a
programme of events across the city throughout the summer, all centered around basketball
and its culture.
We held a residency around style, launching our new
23Engineered and PSG collections in House of Jumpman,
an immersive space where our audiences could see the
new collections, meet our brand catalysts and experience
live activations, talks and design workshops.