JORDAN
JORDANSUMMER OF
JUMPMAN
Celebrating the best of the brand through basketball and culture, from paris to the world.
8
Global Athletes (including Michael Jordan)
1.5BN
reach
We wanted to celebrate the brand across all its dimensions by launching 2 residencies and a programme of events across the city throughout the summer, all centered around basketball and its culture.
We held a residency around style, launching our new 23Engineered and PSG collections in House of Jumpman, an immersive space where our audiences could see the new collections, meet our brand catalysts and experience live activations, talks and design workshops.
