Uniting London's French community behind football events.
11 events
1K audience per event
LIVE on national TV
With 400k french expats living in London, we saw an opportunity to unite this community
around Les Bleus’ international football competitions (World Cup and Euros).
We created an immersive setting to make everyone feel at home, by renting out a theatre, and partnering with local
brands to create an entertainment programming around the games.