MCR X JORDAN
MCR X JORDAN GLOBAL
COLLAB
Celebrating the African diaspora through sneaker culture
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When we released a first collaboration with Maison Chateau Rouge in 2019, we told the story of Youssouf Fofana and how he was changing the narrative for the African diaspora in Paris. For this second chapter, we wanted to hero the next generation he inspired, and who he refers to as United Youth International.
We told their stories across the SNKRS app and media partners, then kicked off Paris Mens Fashion Week with a takeover of the iconic Tati building in Barbes where Youssouf presented an immersive experience into his story and the design process behind the collection.
