PUMA
PUMA
DANCE
DICTIONARY
Disrupt the fragrance category by connecting with the youth culturally and digitally.
400%
uplift in digital traffic
7M
views
MULTIPLE
industry awards
For the launch of Puma SYNC, we wanted to reconnect with a younger audience through innovative and relatable storytelling. We disrupted the codes of fragrance advertising by going into youth culture and launched it through a bespoke track and music video. The heart of the campaign was a digital platform allowing users to translate words into dance.
