Showcasing Quai 54 as the best expression of the jordan brand,from paris to the world.
ADAGE Ad of the day
2BN reach
Every year in Paris, Jordan Brand elevates the Quai 54 partnership as the best expression of
the brand in EMEA across all its dimensions.
We leveraged the event and its halo effect on the city of
Paris to celebrate the up-and-coming generations of
Parisian ballers and to make the whole city play, beyond
Quai 54.
We hosted the future of Jordan Basketball in Paris with NBA superstars Luka Doncic & Zion Williamson as our special
guests, connecting them with the best of European basketball culture.