Offering equal opportunities in education to underserved communities.
3 non-profit partners
3 design competitions
Jordan Wings exists to level the playing field when it comes to education, offering
opportunities to the underserved. We launched Jordan Wings in Europe when it mattered
most - during the COVID year. We first set up some research to really understand the
education system, its limits and the needs from underserved communities when it came to
realising a successful professional career.
We then identified and partnered with 3 non-profits each
offering free education in the fields of design, image, and
soft skills. We fueled their mission through grants and
invited their students to our brand ecosystem, giving them
the chance to put their skills to practice on our marketing
projects, as well as connecting them with our employees
and creating internship opportunities.
We also launched a yearly design competition with fashion free school Casa93 giving students the chance to create their
own Jordan capsule collection and develop the marketing campaign to launch it.